Thursday, February 19, 2009

My take on Designer PR

Exciting times lie ahead for the Public Relations Department at the Cape Peninsula University of Technology, even more so the the Public Relations industry as a whole. Making the move to the Informatics and Design faculty really embodies the change that is evident within industry at this very moment. Just as architecture and fashion are concerned with creation, Public Relations is the creation and fostering of relationships which indeed require a sense of creativity. Public Relations will never become just passé. Consumers are turning more and more to PR agencies compared to that of marketing and advertising agencies. Everything you do and say is Public Relations. Im really happy that we have made this move...procativeness I like that.
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2 comments:

  1. Alcois du ToitFebruary 19, 2009 at 7:39 AM

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  2. Willy-John GordonFebruary 19, 2009 at 9:23 AM

    The misperception of PR in general is what makes it so hard for PR people to be taken seriously in the industry. The faculty move, for us as students provide new opportunities and advantages. Learning these new skills will give us the chance to express ourselves and to be as innovative as ever.

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